The PR Gals offer comprehensive and highly strategic public relations and brand management.
All campaigns and activity undertaken on behalf of our clients not only align and compliment business goals and brand positioning, but are executed in such a way so as to effectively engage target markets and ultimately increase your bottom line and marketplace awareness.
The PR Gals take pride in our personalised approach and do not have a "one-size-fits-all" mentality. In addition to innovative approaches, our clients can expect on-going follow up of all activities until successful results are achieved.
The PR Gals are not only completely results driven, but pride themselves on accountability and return on investment. All clients receive comprehensive reporting and media monitoring.
Publicity and media liaison
We take you, your brand, stories and products to the Australian media gatekeepers and use our expert media knowledge to obtain valuable press coverage and endorsement across all mediums including newspapers, magazines, television, radio and websites. To ensure there is little room for error, we write tailored media releases that are pitched to journalists and personally followed up.
Media showings / product placement / publicity stunts
In a saturated market it takes a personal experience with a product / brand to capture the eye of editors and have them feature it in their pages or stories. We present your product to them via exclusive showings, innovative media stunts, and creative media kits (including press release, hi-resolution imagery, marketing collateral, product samples) so you stand out in the crowd.
Media famils and hosting
This is where we provide key media a holistic experience of your service, product, talents, or venue. Whether it is a weekend away, a one-on-one interview and showing, hosting media backstage, or showing them a great time via a VIP experience – PR Gals are known for not only providing an exceptional experience, but hosting and executing them with absolute professionalism.
Event planning, execution and hosting
Whether it’s a product launch, fashion parade, or celebration, an intimate gathering or a gala soiree - from concept to bump out - the PR Gals have exceptional event management. We can manage all aspects of an event from the invite, the guest list, the venue, event partners and sponsorship, gift bags, themeing, entertainment, hosts, models, and pre and post-event publicity. We roll out every element of your special occasion so you can relax and enjoy the evening and the fruit that follows a successful event.
Sponsorship, brand collaboration and cross-promotional partnerships
The PR Gals are experts in networking on behalf of our clients in order to obtain valuable monetary or in-kind sponsorship; establishing exciting collaborations with like-minded brands; or generating exceptional cross-promotional opportunities that will see your businesses reap the benefits of engaging each other’s audiences.
Celebrity ambassadors and influential seeding
Our little black books of contacts are not only full of journalists but movers and shakers, influential business identities, and famous personalities. Where beneficial, we approach such contacts to gain their endorsement of your product / brand, through either a formal ambassador agreement, gifting of your product, or the provision of in-kind services. Such partnerships are appropriately marketed in order to achieve full return on investment.
Brand Development - Styling, art direction and photography
Experts in all elements of branding, the PR Gals provide overall guidance and advice on branding materials including brochures, seasonal look books, e-newsletters, VIP clubs and website appearance. We can assist with building creative concepts and also the co-ordination, styling and management of photo shoots.
Social media strategy
When it comes to the world of social media, PR Gals can provide assistance with the development of a strategic framework and guideline for clients to maximize their presence and impact on social networking sites such as Facebook, MySpace, Twitter and blogs. The framework helps to ensure all activity on such networks not only does your brand justice, but effectively engages your target market and ultimately assists in increasing your fan base.
Copy writing
All PR Gals are known wordsmiths who can turn the blandest story into an interesting read that features vibrant and sophisticated language and is written in an appropriate tone suitable to the published medium. From media releases, media alerts, website copy, company profiles, biographies, award nominations, newsletters, blogs, invitation copy – we have your copy writing needs covered.
