Stefanie Reilly - PR Gal
MELBOURNE
Stefanie has the unusual complement of creativity and structure, the unique ability to devise completely original concepts for client campaigns and then outwork them with exceptional precision and sophistication. Specialised in providing services to brands in the lifestyle, fashion, and food arena, Stefanie is passionate about crafting unique opportunities to enhance her client's brands and ensure they truly reach their full potential and perceived value.
In her time, she has worked with acclaimed Australian brands including Chadstone Shopping Centre in Melbourne and a number of esteemed footwear labels for a major Australian fashion company.
Stefanie prides herself on her professionalism and master copy writing skills, after all, she is in her final year of a Masters In Communication at Deakin University.
When it comes to working with clients, a woman of her word, it does not take long for Stefanie to build trust. Her calm nature is balanced by a tenacity to "take the bull by the horns" so to speak, in order to get the job done. She manages to do this without causing a fuss for all parties involved. It is this attribute that has seen her become a valued industry peer and build exceptional relationships with media and other contacts across all sectors, particularly fashion, beauty and food.
Mmmm...food...On that note, Stef is the PR Gals resident foodie! In her past time, it is one of her greatest pleasures to feast on the many culinary delights in her hometown of Melbourne. Combining her two greatest passions, food and writing- she is currently working on the launch of a blog that will capture her delicious journeys. Stay tuned for details!
Truly ambitious, Stefanie not only thrives on achieving her own personal goals, but like most of us Gals, her "PR high" is always the rush she experiences after securing exceptional results for clients.
Without doubt, writing has always been Stefanie’s greatest passion, so when it came to choosing a career path, studying a combined PR and Journalism degree made complete sense.
Determined to have exceptional job prospects upon the completion of her studies, Stefanie threw herself into work experience and in this process secured a position within the marketing department of one of Melbourne’s most acclaimed shopping centres, Chadstone. It was here she learnt the skill of applying ones creativity in order to achieve increased value for a brand.
Upon two weeks of completing her joint PR/Journalism degree from Melbourne’s Deakin University in 2006, she gained a full-time role at major fashion company, Figgins; the name behind Australian footwear retail brands; Shoobiz, Mollini, Midas, Florsheim, Evelyn Miles and Scooter. After only six months, Stefanie was promoted to National PR Coordinator, a role that saw her manage all elements of PR for each brand, including media showings for seasonal collections, product placement, fashion week activities, and designer collaborations.
Unfortunately, her time was cut short at Figgins following the global financial crisis, which forced the company into liquidation. Immediately after, she worked with a PR agency before joining a creative agency where she managed the bookings for esteemed hair and make-up artists, photographers, and stylists. While the role was a challenge and increased Stefanie’s industry contacts and fine-tuned her delegation and project management skills, it did nothing to quench her thirst for writing. As a result, she made the decision to embark on further studies and enrolled in a master of communication - majoring in professional writing.
During her studies, Stefanie became a freelance fashion writer and contributed to a number of leading Australian and USA fashion blogs including, Australian Fashion Guide, Minx Society, and Breakfast With Audrey.
It was during this period that she also undertook freelance PR work for various agencies and clients. It did not take long for her to realise demand for her personal skills so Stefanie made the big decision to establish her very own business, Stylewrite Copy and PR.
Stylewrite provides a holistic brand management services to clients, specialising in copy writing and public relations services. Clients are in the lifestyle, fashion, and beauty sector, ranging from small businesses to major national brands.
In late 2011, after being recognised by PR Gals director Katrina as a quality freelance publicist, Stylewrite was invited to become an accredited member of The PR Gals network.
Attracted to the collaboration opportunities and ability to provide clients an even higher level of service through the combined experience, support systems, and national networks of the PR Gals, Stefanie is looking forward to building Stylewrite into a truly successful business venture and ensuring this success has flow on benefits that can be shared with her clients.
